Marketing Strategies for Agencies
By Market Genius
Categories: Videos
What you'll learn
Perfect for digital agencies, services and consultants (app development, advertising, design
Let's indulge
Course and instructor introduction
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Agency marketing course introduction and warm welcome
02:20 -
Overview of marketing strategies so you can fit each into your marketing
05:36 -
Your positioning and differentiation
06:21
Your portfolio and credibility
-
CHECKLIST for your website to maximize sales conversion
06:47 -
CHECKLIST to build credibility and branding outside of your website
03:15
SEO to drive high-quality and highly-converting leads
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SEO section introduction
04:05 -
How to start using the Google Keyword Planner tool
11:56 -
Example of using the Google Keyword tool to find keywords
04:48 -
Basic agency keywords
02:06 -
Long-tail vs. short-tail keywords
06:28
On-page SEO introduction (the second part of SEO)
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On-page SEO introduction
05:51 -
How to install the Yoast SEO plugin in WordPress
05:47 -
How to set up title/description metas for regular blog post SEO
02:57 -
Writing enticing meta tags to increase Google SEO SERP clickthrough
07:33 -
Cornerstone SEO pages
05:25
Starting with backlinks by interlinking your own site
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Interlink your own pages for an SEO boost
05:54 -
ADVANCED page interlinking: Strategy to boost your SEO
04:02
Easiest backlinks – brand mentions and citations
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Off-site SEO section introduction
01:50 -
How to get citations and brand mentions for SEO
05:12 -
Using your industry-specific websites for SEO and citations
03:35 -
After SEO citations, social sharing of your website and social accounts
04:38
Ranking higher through link-building, the 3rd part of SEO
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Link-building overview and complete overview from start to long-term
07:21 -
Link begging introduction
05:05 -
Blogging and guest blogging for links and SEO: Only good guest-blogging sites
03:52 -
Guest blogging pitch script
04:37 -
How to be effective at pitching HARO to get more publicity and links
06:48 -
RadioGuestList
02:26
Client case study: Choosing a niche and promoting it to get agency clients
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Client case study: Choosing a niche and promoting it to get agency clients
05:20
Finding leads
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Using FindThatLead browser extension for LinkedIn using Chrome to get emails
05:40 -
D7LeadFinder tool introduction
01:03 -
D7LeadFinder results
03:31
Using a lead-generation vetting form to identify high-potential leads
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Section introduction for creating a lead gen vetting form
01:52 -
Creating an account in Google Docs so we can use Google Forms
02:35 -
The project we will do with Google Forms to save time and money
04:23 -
Planning our form questions to properly vet our leads
05:34 -
Creating the form from a nice template
05:28 -
Embedding the form on your website
04:43 -
Getting and managing responses
04:18
LinkedIn messaging
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Options for LinkedIn messaging automation tools
03:03 -
LinkedIn connection message template to immediately compel and interest people
05:36 -
LinkedIn welcome message template
06:34 -
Using LinkedIn and Facebook groups to make sales
10:05
Using LinkedIn and Facebook groups to make sales
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Business proposal section introduction
01:50 -
Choosing a nice business proposal template
02:34 -
Opening slide of a business proposal
05:35 -
Table of contents slide
02:02 -
Executive summary of a business proposal of a $500k/year business
06:26 -
Advanced: Editing using emotional intelligence and understanding of your reader
09:07 -
Putting a lot of text on a proposal presentation page
03:33 -
Solution section and project schedule
05:56 -
Researching your target reader for better and more targeted writing
03:51 -
Writing the full solution part of the business proposal
06:56 -
Team section of the business proposal
01:25 -
Pricing slide of a business proposal
01:57 -
Contact information of your proposal
01:12
Email marketing with an autoresponder
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Difference of email autoresponder and email workflow
03:14 -
My approach to copywriting
02:21 -
Why we are using MailChimp
01:37 -
Creating your email list
04:10 -
Technically setting up the autoresponder in MailChimp
02:25 -
First email of the autoresponder that can actually get your leads on a call
09:59 -
Second autoresponder email
07:58 -
Example of a good autoresponder with Helium 10
04:11 -
Third, fourth, fifth and further emails in your autoresponder
09:54
Business networking
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Go to local events where your clients and peers go
01:56 -
Body language for successful networking
07:49 -
Basic business card elements to have on your cards
08:06 -
Including a photo
01:00 -
How to get your first batch printed for free or at a very discounted rate
02:41 -
Best practices for what to do with cards you collect
01:23
Local business marketing
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Overview of local business marketing – lots of the foundation already laid out
02:53 -
Google for business
02:53 -
Yelp and local listing websites
01:09 -
Local SEO ranking factors
04:20
Freelancing to get leads
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Fiverr
00:40 -
UpWork
01:50
Branding yourself with a show
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Introduction to the section on creating your own show and its benefits
01:14 -
Advanced content repurposing with strategies that work today & in the future
04:21 -
Show goals
04:51 -
Show monetization
04:23 -
Daily, weekly or monthly episodes?
05:26 -
Topic coverage
04:41 -
Solo show or with guests?
04:38 -
Example of a newsy and evergreen topic
02:25
Selling with free promotion on social media
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Social media updates to make you look like an expert
02:46 -
Quora for traffic and to establish yourself as a thought leader
02:49 -
How I sell on Facebook in an effective and legitimate way
03:52 -
How to find good Facebook groups to promote your business
01:38
How to sell and negotiate
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Should you give free consultations?
04:20 -
Should you tell your prices?
01:50 -
Negotiation fundamentals
04:42
Setting up your website
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How to set up your website professionally and on your own
03:57 -
How to choose a domain name
08:16
Facebook ads to promote an agency or a service business
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Introduction to Facebook ads section
04:51 -
A note about the examples we’ll be using in our Facebooks ads
01:18 -
What is the Facebook Business Manager and why you should use it
05:44 -
Setting up 2-factor authentication for security – now required by Facebook
03:03 -
Adding a page to our Facebook Business Manager account
04:28
Adding a page to our Facebook Business Manager account
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Creating an ad account in Facebook Business Manager
04:10 -
Creating your Facebook business page
02:20 -
Page banner size
02:28 -
Setting the profile and brand image
01:37 -
Where to get an unlimited number of great images to use on your page
02:06 -
How to set up your Facebook page screen name
02:23 -
Facebook page call to action button and about section
03:41
Finishing the Facebook ad setup and setting up the pixel and retargeting
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Page permissions and details
01:32 -
Ad goals and a few strategies
08:09 -
Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting
07:04 -
Organizing my music page ads to build a fan base and grow
06:08 -
How to choose the campaign type
07:14 -
How to add a catalog of products to your Facebook page
03:36 -
Publishing your store on your Facebook page
01:59 -
How to create a custom conversion event and a tracking pixel
09:21 -
Showing how I created one campaign with multiple ad sets
09:21 -
Narrowing your Facebook ad targeting
03:49 -
Budgets for your ads
06:02 -
Running an ad directly to your product catalog
06:00